OUAI haircare is available at The Beauty Editor store in Amsterdam and online now!

About:

Ouai's Thick Shampoocleanses without stripping and really hydrates while leaving hair with a frizz-free, smooth finish.Manage hair that is frizzy, with this non-drying haircare formula.

What this shampoo does:

Formulated to calm and clarify, this conditioning shampoo contains keratin to tame flyaway strands, deliver a smoother-looking result and protect against heat damage. Avocado oil and shea butter also help to smooth any frizz,while marshmallow root works to rid the locks of tangles so that it is easier to comb through after washing.

PARABEN-FREE, SLS and SLES FREE, GLUTEN FREE, PHTHALATE-FREE, KERATIN and COLOUR SAFE.

Key ingredients:

-Marshmallow root, a natural emollient derived from Africa, gives a slip to hair aiding in detangling and prevents hair from coiling around itself.
-Shea butter not only delivers deep hydration to the hair but also acts a sealant keeping moisture locked in.
-Avocado oil coats hair to prevent breakage, creating stronger, healthier hair follicles.
-Hydrolyzed keratin, fills in missing keratin naturally found in hair follicle, reducing frizz and flyaways.

Scent: Orange, Peony, Magnolia, Jasmine, Musk and Orris.

How to use:

1. Thoroughly wet hair from roots to ends with luke warm water.
2. Lather a quarter size amount of THICK shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
3. Rinse shampoo. Squeeze out excess moisture before applying THICK conditioner.
4. Apply a quarter size amount of THICK conditioner focusing on mid-shaft and ends.
5. Rinse with cold water to close the hair cuticle and add shine.

Inci:

AQUA (WATER, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, COCAMIDE MIPA, GLYCOL DISTEARATE, PARFUM (FRAGRANCE), CETRIMONIUM CHLORIDE (ANTI-STATIC AGENT/AGENT ANTISTATIQUE), PANTHENOL, HYDROLYZED KERATIN, AVENA SATIVA (OAT) PEPTIDE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ALTHAEA OFFICINALIS ROOT EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, GLYCERIN, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PEG-150 DISTEARATE, SODIUM LAUROYL GLYCINATE, AMODIMETHICONE, C11-15 PARETH-7, LAURETH-9, TRIDECETH-12, POLYQUATERNIUM-7, COCOGLUCOSIDES HYDROXYPROPYLTRIMONIUM CHLORIDE, ACRYLATES COPOLYMER, SODIUM CHLORIDE, SODIUM HYDROXIDE, TETRASODIUM EDTA, DISODIUM EDTA, CITRIC ACID, PEG-200 HYDROGENATED GLYCERYL PALMATE, PEG-7
GLYCERYL COCOATE,1,2-HEXANEDIOL, CAPRYLYL GLYCOL, BENZOIC ACID, POTASSIUM SORBATE, PHENOXYETHANOL, SODIUM BENZOATE, BENZYL ALCOHOL, BENZYL SALICYLATE, LIMONENE, HEXYL CINNAMAL, CI 14700 (RED 4), CI 15985 (YELLOW 6)